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Marketing with YHA

  • ADVERTISE WITH YHA

    YHA is the leading provider of discount accommodation in Australia with almost 100 hostels nationwide. We provide over 1.6 million overnights for backpackers each year. Our website alone reaches thousands of people each day and we are one of the best known youth brands across Australia.

    We are the number 1 backpacker network in Australia with the largest distribution of printed resources; we also boast a reputation of over 100 years.

    Our popular Discount Provider Program attracts Australia's most trusted brands and is used by over 65,000 members.

    In short, YHA is where travellers, accommodation and technology meet. Our superior advertising opportunities include:

     
    • Accommodation Guide - circulation 250,000 + readers
    • Australia Map – 150,000 + distributed
    • Backpacker Essentials – regular digital/tablet magazine

    YHA Discount Provider Program

    The YHA Discount Provider Program is a great way to promote your business and reach a market that spends double the average tourist. As part of this program, all discounts are listed free of charge on yha.com.au and a select number of high value discounts are featured within the annual YHA Accommodation Guide.

    Discounts are also promoted at local hostels, in member e-newsletters and within the YHA member magazine, Backpacker Essentials.

    Discounts offered are available to all YHA & HI (Hostelling International) members and are one of the key benefits to our membership program.

    To become a discount provider is simple! Just download the application form and return it to your state contact and they will do the rest! If you want your discount listing to be considered for the 2016 Accommodation Guide make sure you return it by 1 June 2015.

    Download Brochure

     

      Accommodation Guide 2015

    YHA Accommodation Guide

    Published annually on 1 October, the YHA Accommodation Guide is a comprehensive DL size guide, packed with information on YHA hostels around Australia, plus listings for hundreds of YHA member discounts.

    Approx 80,000 copies are published annually, and distributed to all new YHA members, through 90+ Australian hostels, to university students, visitor info centres, and independent tour operators. Additionally many thousands are distributed globally through our international agents and Hostelling International networks.

    Invest with one advertisement in this guide and your business will not only reach this huge target market for 12 months but will enjoy the benefits of aligning your business with YHA Australia, the industry leader.

    The Accommodation Guide is also now available as a digital 'flip' version and can be downloaded at yha.com.au

    YHA 2015 Media Kit

    Contact YHA to express your interest in advertising in the 2015 YHA Accommodation Guide at karen.cooper@yha.com.au 

     

     

      Backpacker Essentials Aug 2014

    Backpacker Essentials

    Backpacker Essentials is the official magazine of YHA Australia. It is available bi-monthly as a digital ‘flip’ version sent to members and downloadable at yha.com.au, and as an iPad app edition via Newsstand. Advertising in the magazine includes hyperlinks to your website. It is the only magazine of its type in Australia that reaches this mix of budget travellers. Backpacker Essentials 2015 Media Kit.

    Contact YHA to express your interest in advertising in the Backpacker Essentials magazine at janet.mcgarry@yha.com.au   

     

     

      YHA Map 2015

    YHA Free Map and Hostel Guide 

    Produced in October each year, this quality product includes a detailed Australia map, travel tips and a complete list of YHA hostels in Australia.

    150,000 copies of the Australia Map are published annually and are widely distributed throughout the YHA domestic and international network.

    Targeting the independent traveller to Australia this map allows the traveller to plan their trip and can promote some of YHA's key partners who offer special deals to YHA members.  

    YHA 2015 Media Kit

    Contact YHA to express your interest in advertising on the 2016 YHA Australian Map at karen.cooper@yha.com.au