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Home > About > Marketing with YHA

Advertise with YHA

YHA is the leading provider of discount accommodation in Australia with almost 100 hostels nationwide. We provide over 1.6 million overnights for backpackers each year. Our website alone reaches thousands of people each day and we are one of the best known youth brands across Australia.

  • Testimonial

    “Hertz and YHA have had a long standing partnership that has gone from strength to strength, resulting in continual growth for both the Hertz and YHA brands. We look forward to continuing our great relationship in the future.”

    Hertz Marketing Manager

  • Testimonial

    "Reef Magic Cruises have successfully partnered with YHA for nearly 20 years. We receive excellent exposure across print, digital and via the network of YHA travel desks while visitors are ensured quality, trusted experiences, many with exclusive member-only deals. Exceptional value for customers and consistently positive ROI for operators."

    Jeff Cameron-Smith | Director of Sales & Marketing

  • YHA Discount Provider Program

    DPP 2016 image
     

    The YHA Discount Provider Program is a great way to promote your business and reach a market that spends double the average tourist. As part of this program, all discounts are listed free of charge on yha.com.au and a select number of high value discounts are featured within the annual YHA Accommodation Guide.

    Discounts are also promoted at local hostels, in member e-newsletters and within the YHA member magazine, Backpacker Essentials.

    Discounts offered are available to all YHA & HI (Hostelling International) members and are one of the key benefits to our membership program.

    To become a discount provider is simple! Just download the application form and return it to your state contact and they will do the rest! If you want your discount listing to be considered for the 2017 Accommodation Guide make sure you return it by 1 June 2016.


    Download and Save Brochure 

  • YHA Free Map and Hostel Guide

     English and Chinese Maps 2016  

    Produced in October each year, this quality product includes a detailed Australia map, travel tips and a complete list of YHA hostels in Australia.

    160,000 copies of the Australia Map are published annually and are widely distributed throughout the YHA domestic and international network.

    20,000 copies of the Australia Map in Chinese are published annually and distributed widely throughout the YHA hostel network, English language schools, Australian universities as well as internationally to over 200 hostels.

    Targeting the independent traveller to Australia this map allows the traveller to plan their trip and can promote some of YHA's key partners who offer special deals to YHA members.   

    Contact YHA to express your interest in advertising on the 2017 YHA Australian Map at karen.cooper@yha.com.au

    2017 Media Kit


  • YHA Accommodation Guide

    2016 Accommodation Guide - marketing with YHA  

    Published annually on 1 October, the YHA Accommodation Guide is a comprehensive DL size guide, packed with information on YHA hostels around Australia, plus listings for hundreds of YHA member discounts.

    Approximately 90,000 copies are published annually, and distributed to all new YHA members, through 85+ Australian hostels, to university students, visitor info centres, and independent tour operators. Additionally many thousands are distributed globally through our international agents and Hostelling International networks. The Accommodation Guide is also now available as a digital 'flip' version and can be downloaded at yha.com.au

    Invest in one advertisement in this guide and your business will not only reach this huge target market for 12 months but will enjoy the benefits of aligning with YHA, the industry leader.

    Contact YHA to express your interest in advertising in the 2017 YHA Accommodation Guide at karen.cooper@yha.com.au

    2017 Media Kit

  • Backpacker Essentials

     Be Oct 2015 marketing with YHA

    Backpacker Essentials is the official magazine of YHA Australia. It is available bi-monthly as an iPad and iPhone app edition via Newsstand, as a digital ‘flip’ version  and a pdf.  

    The magazine is sent to members and is downloadable at yha.com.au.

    Advertising in the magazine includes hyperlinks to your website. It is the only magazine of its type in Australia that reaches this mix of budget travellers. 

    Contact YHA to express your interest in advertising in the Backpacker Essentials magazine at janet.mcgarry@yha.com.au

    2016 Backpacker